All qualitative and quantitative marketing information is collected into Sales Vision® CRM which builds a strategic marketing data center.
Successful marketing processes need support, so the strategic data can be systematically researched and evaluated.
Sales Vision Pharma CRM supports completely all vital marketing activities, we call it Pharma Marketing Cycle (PMC). The PMC consists of essential parts: evaluation and decision, creation of marketing plans, realization of the marketing plan (visits) and activity report or measuring of all actions.
After the PMC is finished and we know the final and real results, we create a new PMC with modified actions to increase the effectiveness of the organization.
