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Cakovec, Croatia – 12, November, 2013 - One of the global leading originators Pfizer has extended the operations with Media-Soft Pharmacentric Solutions. Pfizer has gone live with the global most flexible CLM and CRM solution for pharmaceuticals. Sales Vision CRM and BookVision CLM are the flagship products and present a new era how field users should operate on the field.


“Pfizer Slovenia decided to implement upgrade of Sales Vision CRM tool into Sales Vision iPad solution together with Book Vision CLM tool in order to increase the productivity and effectiveness of the FF. The pharmaceutical business is rapidly evolving, we need a system in place that has the functionality we require to support the way we work today and will work tomorrow: increased speed on Information Delivery, quick Information for better decisions, flexibility and quick response, integrated view of the customer,” said Brigita Tetickovic, Pfizer’s Sales Manager.


Speaking from Croatia, the CEO from Media-Soft, Damir Safaric stated: ”Pfizer is our longtime partner and we are glad that we can move further with some new innovations from our side. This shows how satisfied our partners are with our Pharmacentric Solutions. Even more important is the fact that Pfizer recognised our BookVision CLM as a huge step forward how CLM and e-Detailing should look like. Our BookVision CLM enables flexibility where customers can generate their content alone and free of charge!”


About Pfizer


The world’s largest research-based pharmaceutical company. Pfizer Inc discovers, develops, manufactures and markets leading prescription medicines and many of the world’s best-known consumer brands.


About Media-Soft


Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. We believe in flexibility, innovation and cost-efficiency and our solutions are running offline on iOS, Android and Windows where we have been the global first vendor on those platforms.
Founded in 1996, Media-Soft is established in more than 50 countries and improves sales force effectiveness for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.


Media-Soft Global Communication Department
info@media-soft.info