Dear clients, partners and friends,


Fiscal year 2011 was one of the most dynamic and challenging years in the Media-Soft history. Now when the current year is ending we are able to evaluate the current business year beside what we have done. We have built up our position based on our values, be innovative, flexible, cost effective and available on every emerging and strategic market globally.


One of the most crucial strategic focuses was to continue our position of Media-Soft as an innovative driven organization what we have definitely achieve. With our Sales Vision iTouch for the iPad and iPhone we continued and confirmed that Tablet gadgets will substitute traditional laptops as usual sales rep equipment.  The life-science industry has recognized our efforts and till now we already have deployed our Sales Vision iTouch in several companies. Proudly we can state that we have been visionary by predicting the fact that iPhone and iPad will become the most selling gadgets on a global level but also in the life-science industry. This was our tripping point on which we will continue to deliver new, innovative and suitable solutions for the life-science industry in the coming years. Today Aurobindo, Astra Zeneca, Merck Serono, PharmaS and others are using our solutions on the iPad.


The pursuit of synergies and developing long term relationships with our partners was in 2011 very dynamic. With new partners from the life-science industry which have recognize our success model of Sales Vision Pharma CRM we have gain some new partners in Latin America and Europe. We are proud that many pharma companies follow our believes and vision by implementing Sales Vision Pharma CRM. Welcome once again some of our new partners; Aurobindo, Alfa Wassermann, Beiersdorf, EGIS, Evropa Lek, GE, GSK, Reckitt Beckinser, Pharmanova and many others.


Media-Soft is heading in the right direction, and we eager to move in the future with clear goals and priorities in 2012. The achieved goals and learned lessons we will incorporate in our global business practices. We will continue with our passion to innovations, to recognize the needs of managers and medical reps for more mobility whether they live in mature or emerging markets. Next year we can announce the new native Sales Vision Android app which will change once again everything. Also already we have singed some new contracts for implementation in early 2012. Our commitment is constant, be innovative, flexible and breath pharmacentric. You can always expect the best from Media-Soft.


To all partners, clients and pharma friends we wish all the best in the coming holidays, health, luck and love should be the occupations. May all of your wishes come true in the new challenging 2012.