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Cakovec Croatia – 13 , April, 2015 – Media-Soft, the fastest growing CRM/CLM vendor for the life-science industry has participated at the eyeforpharma Barcelona event, the biggest Pharma SFE event worldwide.


Three key learnings which Media-Soft did can be summarised:

- Multichannel: pharma needs a new horizon which interacts with HCPs through various personalised channels. Media-Soft calls it “Project Multichannel”.
- DataDriven: decisions are always made on learnings and data from the past and present. Therefore Media-Soft introduced the most flexible and comprehensive BI tool for pharma, SV Sense.
- Flexibility: Pharma needs reliable and flexible partners who listen and tailor their needs to support marketing and sales. Due the fact that Media-Soft has flexibility wowed in their DNA more than 110 different pharmaceuticals appreciate it already.

Media-Soft is showing a vibrant, exciting and dynamic future about the newest CRM/CLM tools and our key highlights and learnings are:


“Better, bigger and louder each year. The eyeforpharma event is a annual exam for us where we challenge how we are growing each year. Our double booth this year generated lots of attendees and buzz because we introduced some very innovative products like the SV Sense. We meet lots of friends and partners and we are really pleased to see that Media-Soft is indeed one of the most anticipated Pharma CRM/CLM vendors. Next year we will be even better, bigger and louder, says Dario Safaric, the VP of Sales and Marketing. ”

The official event gallery is available on this link.


About Media-Soft

Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Partners consider Media-Soft as a manufacturer of CRM/CLM solutions which differentiates itself with flexibility, innovation and cost-efficiency. The Pharmacentric solutions from Media-Soft are running offline on iOS, Android and Windows where they have been the first global vendor on these platforms.

Founded in 1996, Media-Soft is established in more than 50 countries and improves sales force effectiveness for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.


Media-Soft Global Communication Department
info@media-soft.info