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Cakovec Croatia – 28 , October, 2015 - Media-Soft, the fastest growing CRM/CLM vendor for the life-science industry has participated at the eyeforpharma Multichannel Experience event in London on 19th and 20th of October.


Three key learnings which Media-Soft did can be summarised:


- Multichannel: pharma needs a new horizon which interacts with HCPs through various personalised channels. Media-Soft calls it “Project Multichannel”.
- Customer Experience: Many pharmaceuticals start to deploy customer experience within their CRM strategy. Such CX solutions are on the road-map of Media-Soft.
- Flexibility: Pharma needs reliable and flexible partners who listen and tailor their needs to support marketing and sales. Due the fact that Media-Soft has flexibility wowed in their DNA more than 110 different pharmaceuticals appreciate it already.


Media-Soft is showing a vibrant, exciting and dynamic future about the newest CRM/CLM tools and our key highlights and learnings are:


“The e4p London event was our first time but it showed some good feedback and interest. Most important is that it proved our proper heading towards the newest trends in pharma sales and marketing, says Dario Safaric, the VP of Sales and Marketing. ”


About Media-Soft


Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Partners consider Media-Soft as a manufacturer of CRM/CLM solutions which differentiates itself with flexibility, innovation and cost-efficiency. The Pharmacentric solutions from Media-Soft are running offline on iOS, Android and Windows where they have been the first global vendor on these platforms.
Founded in 1996, Media-Soft is established in more than 50 countries and improves sales force effectiveness for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.


Media-Soft Global Communication Department
info@media-soft.info