Maestro doctor portal
Maestro doctor portal
FROM PUSH TO PULL
According to Gartner report, in average doctors spent 7 minutes per day on different medical portals. Now the question is, if doctors will reach out your portal and how to attract them? As part of our Multichannel approach, Media-Soft introduced the doctor portal “Maestro” who orchestrates your interaction with HCPs but with a incremental twist, the doctor reach out your pharmaceutical and not otherwise.
DIGITAL PLATFORM ON DEMAND
Complementary to face-to-face visits which is an classic push channel, doctors can access your own corporate portal designed for their needs and curiosity. From anywhere and anytime HCPs with internet access might login in the Maestro portal where they can interact with custom designed marketing messages through different modules.
LOOPING EVEN MORE
Maestro is a masterpiece for engagement which satisfied scientific and up-to-date information for HCPs. Some of the most amazing channels within Maestro are:
- Forum is a place where HCPs can start a open/closed discussion with the pharmaceutical and with other HCPs
- Display Content designed by your marketing and know exactly key metrics including: visibility duration, answers on questions, slide duration etc
- Q&A in a brand new dimension and where you can display most frequent questions and its answers but also enable direct communication gate between HCP and pharmaceutical
- Calendar within which HCPs can see past and future engagement plans in terms of congress, visits etc. Directly from this place HCP may apply for a open calendar for which he has a pending invitation from you.
- e-Mail integration in meaning of sending important information for the HCP
NEW TRUST LEVEL, HCP-REP.
HCPs trust in your field users. Therefore all interaction which is done is seen as rep interaction of your company. HCPs can see and feel the human touch during any communication with your rep through Maestro portal.
HCPs store quite sensitive data and therefore Maestro integrates some of the most complex data regulations including GDPR. All data is completely safe and validated with all regulations.