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Cakovec – 2, November, 2015 - After some years running the Media-Soft CRM, Hemofarm AD decided to deploy the all new Multichannel CRM/CLM iPad solution from Media-Soft. Hemofarm joins a growing list of pharmaceuticals that migrates to the Multichannel CRM/CLM solution from Media-Soft. The entire project was very ambitious and robust since Hemofarm goal was to make the final solution interdisciplinary.

Speaking from Belgrade and Hemofarm Head Office, mr Gordan Maksovic, the Sales Director states: ’Migrating to the mobile CLM application, represents a natural step forward in the development of Hemofam’s marketing approach to the market and clients. The fast response to changes in the environment, managing the contents of professional presentations, practically, an on line insight into the work of field associates and possibilities of measuring the efficiency of promotional campaigns were the main drivers to develop the CLM project. Not to forget also our medical representatives, to whom the activity of recording visits has been facilitated and shortened, therefore they can invest the remaining time in the additional quality of their additional visits.”

Also, from Hemofarm, Mr Marko Devrnja, the Marketing Support Director points out: “ The whole project was completed in line with the defined phases and deadlines, therefore already the next day, after the first training of medical representatives, we started using CLM tool on the field. In my opinion, the most important aspect of migrating to CLM is integration of advanced functionalities of application and additional functionalities that we successfully developed, at our request with Media Soft.”

Speaking from Croatia, the CEO from Media-Soft, Damir Safaric stated: ”It makes us proud when existing customers decide to move on to our new flagship product because it shows that we are perfuming proper and good. Hemofarm granted us big trust and responsibility which we will  pay off by deploying our state-of-the-art Pharmacentric solutions.”


About Hemofarm


Hemofarm is the leader in the pharmaceutical market of Serbia, it is the largest exporter of medicinal products and one of the top 10 exporters in Serbia. More than 60% of total sale is achieved in foreign markets. Hemofarm exported medicines in the value of EUR 157,800,000 in 2013.


As of 2006, Hemofarm has been a member of German STADA Group, fifth ranking generic company in the world. It was founded on June 1st 1960 in Vršac, where its largest manufacturing complex is situated. In addition to Vršac, state of the art factories compliant with GMP standards were also built in Dubovac, Šabac, Podgorica and Banja Luka. Hemofarm manufactures medicines from 14 pharmacotherapeutic groups, and its extensive portfolio covers all pharmaceutical forms. With more than 50 OTC products in Serbia, it has the most numerous and structurally widest product range.


It is the first pharmaceutical company in Serbia to publish a Sustainability Report which scored B+, which is the highest achieved standard in this region, as well as 98% of compliance with BSCI standards, a leading business oriented initiative for promotion of socially responsible business operations. Hemofarm implements its socially responsible business operations mostly through Hemofarm Foundation, established in 1993, which donated approximately EUR 10 million in more than 1500 projects.


About Media-Soft

Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Why we are the fastest growing Pharma CRM/CLM vendor is because the fact that we deliver flexibility, innovation and cost-efficiency within our solutions.


Our pharmacentric solutions are running offline on Windows, Android and iOS where we have been the global first vendor on those platforms. Founded in 1996, Media-Soft is established in more than 50 countries and improves sales force effectiveness for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.


Media-Soft Global Communication Department
info@media-soft.info