Gedeon-Richter


Cakovec Croatia – 22 , September, 2014 – As a specialty pharmaceutical company, Gedeon Richter remains focused on innovating and searching for advanced multichannel approaches through CRM. Richter moves to support S&M activities and the company searched for a state-of-the-art CRM approach that would contribute to further sophisticate customer oriented services. Media-Soft has been chosen as the preferred partner in a global selection process and already has started to implement their innovative CRM solutions in Richter countries.


The Richter implementation includes global S&M operations of the company and by schedule the implementation should reach its first milestone in 2015 when more than 20 countries join the new corporate CRM system.


“The need to foster our customer service efforts in our teams successfully met with Mediasoft’s proposition. We wanted to see a partnership in the CRM field where the system versatility and continuous customer focus are the key drivers of the collaboration not only in the system implementation process but in the daily operation as well. I think we found an optimal solution for our needs.” – Zsolt Safranka MD, International Field Force Manager at Gedeon Richter told about the partnership agreement with Mediasoft.


Speaking from Croatia, the CEO from Media-Soft, Damir Safaric stated: ”So far we cooperate with Richter several months and we are very glad to have such great company with amazing people as our partner. The entire project is comprehensive since we have changed the essential territory management philosophy inside Sales Vision CRM but this shows our dedication to make great projects with great people. As highlighted, MediaSoft tailors each project to each partner and this makes us unique and distinguish us from the other mass production CRM vendors.”


About Gedeon Richter Plc


Gedeon Richter Plc. (www.richter.hu) headquartered in Budapest/Hungary, is a major pharmaceutical company in Central Eastern Europe, with an expanding direct presence in Western Europe. Richter’s consolidated sales were approximately EUR 1.2 billion (USD 1.6 billion) while its market capitalization amounted to EUR 2.8 billion (USD 3.8 billion) in 2013. The product portfolio of the Company covers almost all important therapeutic areas, including gynaecology, central nervous system, and cardiovascular. Having the largest R&D unit in Central Eastern Europe, the Company’s original research activity focuses on CNS disorders. With its widely acknowledged steroid chemistry expertise, Richter is a significant player in the female healthcare field worldwide. Richter is also active in the scope of biosimilar product development.


About Media-Soft


Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Partners consider Media-Soft as a manufacturer of CRM/CLM solutions which differentiates itself with flexibility, innovation and cost-efficiency. The Pharmacentric solutions from Media-Soft are running offline on iOS, Android and Windows where they have been the first global vendor on these platforms.
Founded in 1996, Media-Soft is established in more than 50 countries and improves sales force effectiveness for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.


Media-Soft Global Communication Department
info@media-soft.info